DiGiorno
DiGiorno challenged us to make gluten free pizza look as craveable as the rest of its portfolio. From initial concepting and creative development through on-set art direction, I helped shape a campaign that repositioned the product through bold visuals, appetite appeal, and a premium food-forward aesthetic. The work spanned paid digital advertising, social content, and campaign adaptations across multiple formats, creating a cohesive experience that elevated perceptions of the gluten free category.
Agency: Ogilvy
Creative Director: Maike Maio
Senior Art Director: Ana Greik
Senior Copywriter: Avery Fazende