Brand Building & Content
The Hollywood
Donut Factory
As the lead creative partner for Hollywood Donut Factory, I helped evolve the brand beyond its storefront roots by creating a more cohesive and recognizable identity across digital, retail, and experiential touchpoints. I led creative development for the brand's website redesign, social media presence, influencer partnerships, merchandise program, in-store merchandising, menu systems, promotional materials, and event activations. My approach focused on building a stronger brand ecosystem that felt playful, memorable, and scalable while helping support new customer acquisition, wholesale growth, and community engagement.
Hot Dog Heaven
Established in 1979, Hot Dog Heaven has been serving up nostalgic roadside favorites for decades. Following new ownership, I partnered with the brand to modernize its visual presence while preserving the charm and personality that made it a local staple. My work included menu board redesigns, takeout menus, website design, social media strategy, content creation, and the launch of a new Instagram presence from the ground up. The goal was simple: honor the brand's history while introducing it to a new generation of customers.
