The Ritz Carlton Yacht Collection
The Ritz-Carlton Yacht Collection was evolving its visual identity to a more elevated and refined design system, and I was tasked with helping develop and implement that new look and feel across a variety of guest-facing and internal touchpoints. I created creative for onboard collateral, in-suite television experiences, digital signage, presentation templates, voyage marketing materials, and menu designs, helping establish a more cohesive and sophisticated brand experience throughout the guest journey. My approach focused on clean typography, thoughtful layouts, and refined visual storytelling that reflected the luxury, elegance, and exceptional service synonymous with The Ritz-Carlton brand.
Company: The Ritz Carlton Yacht Collection
Creative Director: Mar Cubillos
Designer: Ana Greik