Creator & Content Studio
From concept development and art direction to photography, video, and social-first storytelling, I create content designed to stop the scroll and drive engagement. Working across food, beverage, hospitality, and lifestyle brands, I partner with teams to develop content ecosystems that feel authentic to each brand while remaining strategically aligned with business goals. My work spans organic social, paid media, product launches, seasonal campaigns, recipe development, influencer collaborations, and creative direction for both photo and video productions.
Soda Stream
Developed social-first photo and video content showcasing product benefits, recipes, and everyday use cases designed for both organic and paid social channels.
Ryl Tea
Developed playful product photography, GIFs, and social content that showcased Ryl Tea's fresh ingredients and refreshing flavor profiles. By combining bold visuals, dynamic motion, and ingredient-forward storytelling, the content was designed to capture attention and reinforce the brand's vibrant personality.
DeNigris
Produced recipe content, food photography, and social assets that showcased the versatility of the brand's premium vinegars and Italian culinary heritage.
